Dena with the Lift 5'0 Sport Model in June 2020 at Veteran's Memorial Park in Avon, OH. As a personal watercraft, the efoil is social-distancing approved. |
This has been a year of unprecedented changes. When the pandemic
began, we weren’t entirely sure how it would impact our efoil business.
We are proud to report: Sales are soaring. Interest in the sport
is growing in leaps and bounds. And not to mention, people have discovered that
efoiling is the ultimate social-distancing sport.
In April and May, our phones were ringing off the hook. We
were busy answering questions and helping individuals with their efoil
purchases. Due to the COVID-19 governor’s orders in our state of Ohio (as well
as Pennsylvania), we were unable to offer in-person water lessons and demos for
some time. We are not considered an essential business. However, now we are
back to offering demos and have been remotely assisting customers throughout
the pandemic.
How is it possible that efoiling is so popular during these
unprecedented times?
We believe the quarantine has brought with it a renewed
interest in hobbies that can be done at home. If you live on an electric-only
lake, for example, the efoil is a perfect activity for you to enjoy the water
safely while complying with regulations. The efoil is also a unique personal
watercraft. It can be done by a single individual without gas, towing or assistance
from anyone.
Hence, Lift’s eFoil is our COVID-19 activity of choice.